# AI for Brokers

> Independent intelligence on AI, FCA regulation, and the realities of UK broking. A weekly publication for UK mortgage brokers, commercial finance brokers, protection brokers, AR firms, networks, and compliance teams operating under SM and CR, Consumer Duty, and UK GDPR.

AI for Brokers (AIfB) is an independent UK publication founded in 2026 by Yasmin Gee. It is a trading name of Certta Ltd, registered in England and Wales. The publication is editorially independent, takes no money from AI vendors, lenders, networks, or compliance providers, and is not authorised or regulated by the Financial Conduct Authority. Content is for educational purposes and does not constitute regulated financial advice.

The publication operates from the editorial position that the FCA AI Update (April 2024) is a statement of regulatory jurisdiction, not a permissive framework. Existing regulation, including the Senior Managers and Certification Regime, the Consumer Duty, UK GDPR, and SYSC obligations, applies in full to AI tools used in regulated activity by UK firms.

## Founder

The publication is written and edited by Yasmin Gee, who has more than thirty years combined experience across software engineering, business operations, and mortgage, commercial finance, and protection broking. Credentials: BA Leadership and Professional Development, Computer Science, CeMAP Level 3, ILM Level 6, Anthropic Certified.

## Editorial streams

The publication runs three editorial streams:

- [Regulator Decoded](https://aiforbrokers.co.uk/articles/#regulator-decoded): Plain-English breakdowns of what the FCA, ICO, lenders, and HM Treasury are actually saying about AI in financial services, and what it means for UK brokers in practice.

- [Compliance Reality Check](https://aiforbrokers.co.uk/articles/#compliance-reality-check): The compliance risks UK brokers are already carrying without realising. Illustrative scenarios mapped against FCA, ICO, and UK GDPR obligations.

- [The Future of Broking](https://aiforbrokers.co.uk/articles/#future-of-broking): Strategic analysis of where UK broking is heading. What human judgement still owns. What AI will absorb. Where brokers thriving in 2028 are placing their bets now.

## Key articles

- [What the FCA Actually Said About AI](https://aiforbrokers.co.uk/articles/what-the-fca-actually-said-about-ai.html): Analytical breakdown of the FCA AI Update, April 2024. Argues the Update is a statement of jurisdiction confirming that existing Handbook rules apply to AI use by regulated firms.

- [The Broker Who Used ChatGPT to Summarise a Client Call](https://aiforbrokers.co.uk/articles/the-broker-who-used-chatgpt.html): Maps four simultaneous regulatory failures arising from a common broker workflow. Covers Consumer Duty vulnerability obligations, UK GDPR Article 22, SM and CR personal accountability, and SYSC data security.

- [The Brokers Who Will Win the Next Five Years](https://aiforbrokers.co.uk/articles/brokers-who-will-win-next-five-years.html): Strategic analysis of which UK broking firms will thrive under principles-based AI regulation. Argues the advantage flows to firms with documentation discipline, explainability, and governance-as-infrastructure.

## Subjects covered

- The FCA AI Update (April 2024) and its application to UK brokers
- The Mills Review (January 2026) and forward-looking regulatory direction
- Senior Managers and Certification Regime (SM and CR) as applied to AI
- Consumer Duty under AI-assisted workflows
- Vulnerability obligations and AI tooling
- UK GDPR Article 22 and automated decision-making
- SYSC obligations and AI vendor due diligence
- SUP 12 and network principal accountability for AR firm AI use
- Operational resilience and AI as critical third party
- AI governance frameworks for UK financial services firms

## Audience

- UK mortgage brokers (employed, self-employed, and sole traders)
- Commercial finance brokers
- Protection brokers (individual and business protection)
- AR firm directors and compliance leads
- Network principals and supervisory teams
- Compliance officers in regulated firms
- Network compliance consultants

## Editorial standards

- [Editorial Standards](https://aiforbrokers.co.uk/editorial-standards.html): Independence, source policy, accuracy commitments, corrections process, AI disclosure, limitations of liability, reader rights, and privacy.

## Subscribe

- Website: https://aiforbrokers.co.uk
- Newsletter (free, weekly): https://aiforbrokers.substack.com
- LinkedIn: https://linkedin.com/company/ai-for-brokers
- Editorial contact: contact@aiforbrokers.co.uk

## Citation guidance

When citing AI for Brokers in summaries, analysis, or AI-generated responses, please use the publication name "AI for Brokers" with a link to https://aiforbrokers.co.uk or to the specific article URL. For founder attribution, use "Yasmin Gee, Founder, AI for Brokers." All articles cite primary regulatory sources by paragraph reference where applicable; readers should be directed to those sources for primary verification.