How we work, what we publish, and what you should expect from us.

01Independence

AI for Brokers is editorially independent. We do not accept payment, sponsorship, or affiliate commission from AI vendors, technology providers, lenders, networks, compliance consultancies, or training providers.

We do not endorse specific products or services. Where we name a tool, a platform, or a firm, we do so for editorial reasons only. References to commercial products are illustrative, not promotional, and do not constitute a recommendation.

Our revenue comes from subscriber relationships, advisory work disclosed to readers where it is editorially relevant, and the standalone services AI for Brokers offers directly. Where any conflict of interest may reasonably be perceived, we disclose it in the article itself.

02Not regulated financial advice

AI for Brokers is a publication. It is not a regulated advisory service.

Nothing published here constitutes financial advice, regulatory advice, legal advice, or compliance advice for any individual firm or transaction. The content is for educational and informational purposes only.

Readers should not act on the analysis published here in their own firms without taking appropriate professional advice from a qualified compliance consultant, solicitor, or regulator-authorised adviser. The application of FCA rules to a specific firm depends on facts the publication cannot know.

The same applies to Chaps, our AI assistant on this website. Chaps offers plain-English explanations of regulation for educational and informational purposes only. Its answers do not constitute financial, regulatory, legal, or compliance advice, may be incomplete or out of date, and should always be checked against the original source and appropriate professional advice before you act on them.

AI for Brokers is a trading name of Certta Ltd, a company registered in England and Wales. The publication is not authorised or regulated by the Financial Conduct Authority and does not carry on regulated activities through this output.

03Sources and accuracy

Our analysis is based on published regulatory documents, primarily from the Financial Conduct Authority, the Information Commissioner's Office, the Prudential Regulation Authority, HM Treasury, and the UK Parliament. Where we cite paragraphs, we cite them directly from the source document and link to the original where possible.

Regulation changes. Guidance is updated. Enforcement priorities shift. Every article is correct to the best of our research at the date of publication, which appears on every piece. Where a regulator subsequently updates the position we have analysed, we will publish a correction or follow-up rather than silently amend the original.

If you believe an article contains a factual error, a misread of a paragraph, or an outdated reference, contact us. We treat corrections as a matter of professional standards and will issue them publicly where required.

04Use of regulator material

Quotations and paragraph references from FCA, ICO, PRA, and other public bodies are used under the fair dealing provisions of UK copyright law for the purposes of criticism, review, reporting current events, and quotation. AI for Brokers is not affiliated with, authorised by, endorsed by, or otherwise connected to the Financial Conduct Authority or any other UK regulator.

Where Crown copyright material is reproduced, it remains the property of the issuing body and is used under the terms of the Open Government Licence v3.0 where applicable.

05Use of artificial intelligence in our work

We use AI tools in our editorial process. Specifically, we use large language models for research synthesis, drafting assistance, and editorial review. We do not publish AI-generated content unsigned, unedited, or unverified.

Every article is written, edited, and signed off by a named human author. AI contributions to the editorial process are subject to the same standards of independent verification, source-checking, and accuracy that apply to human research.

We disclose this openly because it is consistent with the regulatory standard we hold our readers to.

06Limitation of liability

AI for Brokers, Certta Ltd, and its contributors accept no liability for any loss, damage, regulatory exposure, enforcement action, or commercial harm arising from reliance on content published here. Readers act on the analysis at their own discretion and at their own risk.

The publication is provided on an "as is" basis. We make no warranties, express or implied, as to its completeness, fitness for purpose, or applicability to a specific firm, scenario, or regulatory situation. The application of regulation to a firm's specific circumstances is a matter for that firm's own qualified advisers.

This limitation applies equally to any answer or output produced by Chaps, our AI assistant. Chaps can make mistakes and may produce inaccurate or incomplete information. You rely on its responses at your own risk and should verify them against the primary regulatory source before acting.

07Reader rights and corrections

Readers have the right to contact us with corrections, alternative readings of cited paragraphs, factual challenges, and requests for clarification. We read everything that comes in to our editorial address, and we respond.

Where a correction is warranted, we will issue it publicly in a follow-up piece or an amended article footer, with a transparent note of what was changed and why. We do not silently edit published work.

Readers who believe they have been described unfairly in an article have a right of reply. Contact us within 30 days of publication.

08Privacy and subscriber data

Email subscriptions to AI for Brokers are managed by Substack Inc. and governed by Substack's own privacy and data handling terms. Subscribers can unsubscribe at any time directly from any email.

The aiforbrokers.co.uk website does not set marketing cookies or run third-party tracking. We do not sell, share, or rent subscriber data to any third party. If you contact us directly, we treat that correspondence as confidential unless you tell us otherwise.

09How to contact us